Breaking gender norms with fearless fashion, men are now embracing sarees—styled innovatively as dhotis—to redefine tradition. Take inspiration from Rohit Bose (@boseoninsta), who turned heads at the Delhi Book Fair 2025 by draping a Sambalpuri silk saree as a dhoti, paired with a sharp jacket and sneakers. This bold fusion of heritage and streetwear proves that sarees are more than just traditional attire—they’re a canvas for self-expression. Ready to experiment? Choose lightweight fabrics, master the dhoti drape, layer with confidence, and own the look. The future of fashion is fluid—are you in?

Poila Baisakh marks a new beginning, and what better way to celebrate than with a stunning saree? As Rabindranath Tagore reminds us, every new year is a chance to start afresh. For Bengali women, a saree on this special day is more than just attire—it’s a symbol of tradition, pride, and nostalgia. Whether it’s the crisp elegance of a taant saree or the regal drape of a Baluchari, every weave tells a story. No matter where you are—Kolkata, New Jersey, or London—let’s welcome Bengali Year 1431 in style, embracing our heritage with six yards of grace. Shubho Nobo Borsho!

Kani Silk, a heritage weave from Kashmir, is making a grand comeback in the fashion world. Once reserved for royalty, this luxurious fabric is now adored by saree lovers and trendsetters alike. What sets Kani Silk apart is its intricate weaving technique, where wooden bobbins (kanis) craft breathtaking floral and paisley motifs, resulting in seamless, heirloom-worthy masterpieces. Trending for its celebrity endorsements, versatility, and sustainability, Kani Silk blends tradition with modern elegance. Whether styled with traditional jewelry for weddings or a chic belt for a contemporary twist, this saree is a timeless statement. Own the legacy—embrace the beauty of Kani Silk today!

Welcome the new year with eco-friendly elegance by choosing sustainable sarees that honor tradition and nature. Opt for organic cotton, tussar silk, linen, handloom khadi, or bamboo silk—each offering comfort, style, and a lower carbon footprint. Pair with minimalist blouses, eco-friendly accessories, and natural makeup for a festive yet responsible look. This season, let your attire reflect your values—celebrate joyfully while making a positive impact on the planet! Explore our exclusive collection and embrace sustainability in style!

Who said sarees are just for women? In 2025, this timeless garment is redefining masculinity and style, with icons like Allu Arjun, Pushpak Sen, and Siddhartha Batra leading the way. Allu Arjun stunned fans in Pushpa 2, donning a saree for a powerful ritual scene before breaking into an electrifying dance, proving that grace and masculinity go hand in hand. Meanwhile, Kolkata’s Pushpak Sen took Milan by storm, confidently strutting in a saree and challenging global fashion norms. Siddhartha Batra added a personal touch by draping his girlfriend’s saree, proving that fashion is about self-expression, not boundaries. From movies to street fashion, men in sarees are stealing hearts and rewriting the rules. The saree isn’t just a garment—it’s a statement of style, confidence, and freedom.

Who says power dressing is just about blazers? This Women’s Day, redefine corporate fashion with the timeless elegance of a saree—a symbol of strength and confidence. Choose breathable fabrics like cotton, linen, or silk blends for a polished yet comfortable look. Pair with a power blouse—high-neck, Mandarin collars, or full sleeves add a sharp touch. Opt for a structured drape like the classic Nivi or a belted saree for a sleek, no-fuss style. Keep accessories minimal—statement studs, a sleek watch, and a structured handbag enhance sophistication. Complete the look with block heels, pointed flats, or classic pumps. Most importantly, wear it with confidence. Own your space, embrace your power, and slay the boardroom—one stunning drape at a time!